Your role and responsibilities
In this role, you will have the opportunity to manage the marketing of ABB's offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
- Leading the market intelligence analysis and identifying potential gaps in the portfolio, with respect to the competition and new market opportunities.
- Owning technical and market specification for the offer and determining an offering business plan that supports sustainable growth while leading customer need and value analysis, planning the roadmap to create maximum value, and following-up on portfolio performance.
- Leading the offer lifecycle management process, analyzing current offers, defining, and tracking performance metrics, and making decisions on offer obsolescence and end-of life to ensure that current and future market requirements are met to maximize their profitability.
- Setting targets, monitoring offering costs and giving inputs to operations functions (e.g., Supply Chain Management, Engineering, Production) to maximize competitiveness and profitability.
Qualifications for the role
- Brings at least a decade of specialized experience in the marine engineering sector, with deep insights into global marine markets.
- Demonstrates comprehensive knowledge of ABB's marine systems and solutions across international operations.
- Proven track record in product marketing, business intelligence, and market analysis, driving data-informed decision-making.
- Exceptional communication abilities and a talent for cultivating strong professional relationships.
- Possess a strong innovative mindset, enabling you to translate emerging market trends into future portfolio strategies and technical specifications.
