Overview: We are hiring a Field Marketing Associate (SEA). This role supports the execution of field marketing initiatives across Southeast Asia. This position is highly hands-on and execution-driven, working closely with regional marketing and sales teams to deliver events, campaigns, and programs that drive pipeline and revenue. The role focuses on operational excellence, cross-functional coordination, and on-the-ground delivery rather than high-level strategy.
Location: Singapore
Key Responsibilities:
Field Marketing & Event Execution
- Support end-to-end execution of field marketing programs, including:
- In-person events (conferences, roundtables, meetups)
- Virtual events (webinars)
- Manage logistics such as venues, vendors, event materials, registrations, and on-site coordination.
- Ensure events and campaigns are delivered accurately, on time, and within budget.
Sales & Campaign Support
- Partner closely with sales and SDR teams to align field activities with pipeline and revenue goals.
- Assist with campaign activation, including: Email invites, Event promotions , Sales enablement materials
- Coordinate follow-ups and support post-event engagement.
Lead Management & CRM Operations
- Upload, track, and manage leads generated from events and campaigns in Salesforce.
- Maintain data accuracy and ensure timely lead handover to sales.
- Support ongoing CRM hygiene and process adherence.
Reporting & Performance Tracking
- Assist in tracking field marketing KPIs such as:
- Event attendance
- Leads generated
- Pipeline influenced
- Support basic reporting and post-campaign analysis.
Cross-Functional & Regional Collaboration
- Work with regional and global marketing teams to adapt campaigns for the SEA market.
- Coordinate with external vendors, partners, and internal stakeholders to ensure smooth execution.
Requirements:
- 2-3 years of experience in field marketing, event marketing, or demand generation (execution-focused).
- Experience in B2B marketing, preferably within SaaS, fintech, or technology environments.
- Proven ability to manage multiple events or campaigns simultaneously in a fast‑paced setting.
- Hands‑on experience supporting events, webinars, or field programs end to end.
- Familiarity with CRM systems (e.g. Salesforce) and basic lead management processes.
- Strong organisational and project coordination skills with high attention to detail.
- Ability to work cross‑functionally with sales, marketing, and external vendors.
- Strong written and verbal English communication skills.
- Willingness to be hands‑on and operational, including logistics and on‑site event support.
Preferred Skills:
- Experience using marketing automation tools such as Marketo, HubSpot, Splash, or similar platforms.
- Prior exposure to SEA regional marketing or multi‑country campaign execution.
- Comfort working with event lead data, reporting, and KPI tracking.
- Ability to localise or adapt global campaigns for regional audiences.
- Experience working closely with sales or SDR teams on pipeline‑driven marketing initiatives.
- Strong time management and problem‑solving skills in high‑execution environments.
- Additional Southeast Asian languages are a plus, but not mandatory.
We regret to inform that only shortlisted candidates will be notified.
Job Reference: R25150511 Cammy Li Xin Hui
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
