Executive, Social Media

Responsibilities:

.Lead and manage Raffles Medical Group's social media presence across key platforms, strengthening brand positioning through strategic storytelling and thought leadership.

.Develop and curate compelling, platform-optimised content in collaboration with internal teams to drive awareness, engagement, brand visibility, and community growth.

.Ensure all content reflects the brand's tone, voice, and visual identity, while adapting to platform-specific trends and audience behaviours.

.Own and manage the social media content calendar, optimising publishing schedules to maximise reach and engagement.

.Monitor, moderate, and respond to social media interactions across the Group's platforms to build authentic relationships and foster a positive online community.

.Track, analyse, and report on social media performance, identifying trends in audience behaviour and engagement.

.Define, monitor, and evaluate key performance indicators (KPIs), including engagement rate, reach, impressions, and conversion metrics.

.Leverage data-driven insights and competitor benchmarking to refine strategies and improve audience resonance.

.Translate performance data into clear, actionable recommendations for continuous optimisation.

.Conceptualise, plan, and execute integrated social media campaigns aligned with branding and marketing objectives.

.Evaluate campaign effectiveness using relevant metrics and provide data-backed recommendations for improvement.

.Identify and explore emerging platforms, trends, and partnership opportunities, including collaboration with KOLs, ensuring authenticity and alignment with brand values.

.Stay abreast of digital trends, cultural moments, and platform algorithm updates to proactively evolve content and campaign strategies.

.Collaborate with videographers, designers, and marketing teams to produce high-quality, engaging, and platform-optimised assets.

.Coordinate with internal departments and external stakeholders to ensure content alignment with organisational priorities and key campaigns.

Requirements:

.Bachelor's Degree in Marketing, Communications, Digital Media, or related field.

.Minimum five years hands-on experience in managing integrated marcomms campaigns, as well as in managing accounts on major social media platforms such as Facebook, Instagram, LinkedIn, YouTube and other emerging platforms.

.Familiarity with social media management tools (example: Hootsuite) and analytics.

.Creative with strong writing, storytelling and visual communication skills, with the ability to create engaging content.

.Strong understanding of digital engagement metrics, social media marketing strategies, including paid advertisements.

.Team player and ability to work independently in a fast-paced environment and manage multiple projects simultaneously.