Executive, Marketing Communications (Loyalty Marketing) (2-years contract)

We are seeking a suitable candidate to support Paragon Club, a full-scale loyalty marketing programme including but not limited to membership acquisition, engagement, app maintenance and enhancements, supporting campaigns, integrated membership marketing, data analysis and reporting, as well as budget tracking.

The candidate will work closely with mall marketing counterparts and other stakeholders to jointly achieve business and marketing objectives.

Key Responsibilities:

• Support all end-to-end marketing activations with the objectives of driving acquisition, loyalty, engagement and spend.
• Manage overall rewards catalogue, including but not limited to uploading and tracking of rewards and deals, their validity, management of all corresponding publicity assets, and coordination with stakeholders
• Support all marketing automation functions such as setup, deployment and subsequent monitoring of all loyalty marketing campaigns
• Responsible for the preparation of weekly and monthly tracking reports based on pre-determined filters
• Daily monitoring of the loyalty programme enquiry channels, and act as the point of contact to ensure prompt and effective response and resolution
• Submit and track purchase orders and invoices
• Liaison with vendor(s) to support any system fixes and/or user troubleshooting, where required
• Conceptualise and liaise with respective agencies and mall marketing team to produce campaign collaterals
• Analyse campaign performance and members behaviour to generate actionable insights
• Use data to refine strategies and improve effectiveness of rewards and campaigns
• Prepare and/or present regular performance reports and presentations that include insights and recommendations
• Monitor market trends and offer proactive insights using tools available to stay ahead and relevant
• Manage operational aspects pertaining to the loyalty programme(s)

Requirements

• Degree in Marketing or equivalent, with a minimum 1 to 2 years of relevant experience in supporting full-scale loyalty programme(s)
• A track record of securing and managing an affiliate partnership network
• Possess working knowledge of loyalty marketing strategies, including campaign setup, execution, and member engagement
• Articulate, with strong communication skills to converse with stakeholders across different levels
• Positive disposition, ability to drive projects and campaigns, and a can-do attitude
• Able to work independently and under pressure in a fast-paced environment
• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
• Experience in basic copywriting and designing of marketing collaterals
• Basic proficiency in Photoshop, illustrator and Canva
• Experience in data analysis and deep learning