Executive, CRM, Data Analytics & Customer Experience

Job Description

Build the Future of Automotive with Us.

Founded in 1979, Vantage Automotive Ltd (VAL) is the exclusive retail partner of electrical vehicle brands, BYD and Denza, as well as official distributor for Ford in Singapore. Over the years, VAL has built a strong track record in developing franchises for mass-market and premium passenger and commercial vehicles.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we're connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You'll Be Doing

The Executive, CRM, Data Analytics & Customer Experience supports customer engagement initiatives across the BYD, DENZA and VAL brands by managing CRM programs, customer feedback, NPS performance, and data quality.

This role plays a key part in enhancing customer satisfaction, loyalty, and overall customer experience through structured programs, analytics, and cross‑functional coordination.

• Manage and support ownership benefits and loyalty programs, including partner coordination and customer sign‑ups.

• Support NPS and mystery shopping programmes, identify gaps, and follow up on improvement actions with dealers.

• Manage Customer Relationship Management (CRM) and Customer Feedback Management (CFM), ensuring timely acknowledgement, tracking, escalation, and closure of customer cases in Salesforce.

• Act as a coordination point for customer feedback across Sales, Service, Parts, Management, Legal, and Brand Principals.

• Maintain and manage customer databases, ensuring data accuracy, PDPA compliance, and effective use of CRM systems.

• Support CRM and customer experience process improvements through data review and analysis.

• Provide administrative and operational support for marketing, customer service activities, and events.

• Perform other ad‑hoc duties as assigned.

Who We're Looking For

• Diploma or Degree in Business, Marketing, Communications, Data Analytics, or a related field.

• Experience in CRM, customer experience, data analysis, or customer service operations is an advantage.

• Comfortable working with data, systems (e.g. Salesforce), and multiple stakeholders.

• Strong coordination, communication, and organisational skills.

Why Join Us at Sime Motors

• Be part of a trusted brand with a regional footprint

• Work with cutting-edge automotive technology

• Grow your career in a supportive, performance-driven culture