Job Description:
- Drive revenue growth, optimizing user experience, and managing our digital marketing and creative teams.
- Manage social media platforms by working closely with internal and external stakeholders
- Executive EDM campaigns using tools like Klaviyo or Mailchimp (segmentation, flows, automation, A/B testing).
- Plan and manage influencer partnerships and paid social media campaigns.
- Oversee marketing collaterals/visuals (graphics, video editing, photography), captions, and formats ensuring adherence to organization guidelines
- Track performance, engagement, and impact of social media on site traffic and conversions.
- Oversee the design, development, maintenance, and security of the e-commerce site.
- Work with developers to implement updates, new features, and perform regular audits.
- Define e-commerce goals and KPIs; develop strategies to meet them.
- Manage e-commerce budget, forecast revenue, monitor margins, and ROI.
- Track performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards and perform routine reporting.
- Oversee product listings, pricing updates, stock availability, and site merchandising.
- Coordinate order fulfilment, customer service workflows, and operational troubleshooting.
- Ensure seamless integration across inventory, logistics, and payment gateways.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.
- Monitor and analyze marketing metrics to assess performance, report findings, and adjust strategies accordingly.
Requirements
- Degree in Marketing, Business or related field.
- Possess 4 years of experience in a similar role, preferably in B2C or DTC brands.
- Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.
- Experience with Shopify, Google tools, Meta Business Suite is advantageous
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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