Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This leadership role is designed to shape and execute Prudential's next-wave Bancassurance strategy across Asia. The successful candidate will be a client-obsessed business visionary with a track record of building successful partnerships. As a senior member of the Partnership Distribution team, this individual will drive distribution effectiveness & transformation, and sustainable growth in collaboration with Business Unit (BU) leaders across the region.
Regional Growth Leadership
- Spearhead strategic partnership expansion across Asia & Africa and other emerging markets
- Define and deliver market-specific growth blueprints aligned with Prudential's long-term vision.
Partnership Strategy & Enablement
- Forge high-impact relationships with regional and local leadership to unlock new revenue streams.
- Lead strategic initiatives that enhance partner engagement, optimize channel performance, and deepen customer penetration.
Innovation & Proposition Development
- Champion the development of differentiated health, protection, and high-net-worth propositions
- Drive digital acquisition and data-driven distribution capabilities to future-proof the business
Intelligence & Competitive Positioning
- Integrate customer insights and competitive intelligence into strategic planning.
- Anticipate market shifts and proactively adapt distribution strategies to maintain market leadership.
Cross-Market Collaboration
- Align with LBUs to deliver strategic goals in profitability, customer acquisition, and product penetration.
- Facilitate best-practice sharing and regional synergy across Prudential's bancassurance footprint.
Key Accountabilities:
- Lead delivery of enterprise-aligned KPIs across distribution, product innovation, marketing, digital acceleration, and channel expansion
- Lead and complete regional projects that expand long-term partnership growth and deepen strategic value
- Shape and endorse business planning frameworks that drive sustainable growth across assigned business units
- Direct transformational programs that enhance regional PD capabilities and scale distribution effectiveness
- Align with internal and group-level stakeholders to co-drive strategic imperatives across distribution platforms
- Strategize and lead the execution of enterprise initiatives to boost customer reach, value proposition, and channel diversification
- Sponsor regional initiatives to enhance sales productivity and embed robust infrastructure for performance management
- Govern regional exclusive partnerships at the senior executive level, fostering strategic co-creation
Requirements:
Experienced insurance leader with over 15 years in life insurance and bancassurance, with a strong focus on distribution strategy, digital initiatives, and partner engagement. Known for thoughtful execution, collaborative leadership, and the ability to drive results across regional and local markets.
- Proven track record in leading bancassurance distribution and digital transformation projects
- Strong understanding of life insurance financials, product dynamics, and operational levers
- Effective communicator with well-developed influencing and stakeholder management skills
- Hands-on experience working with local business units, enabling pragmatic and adaptable delivery
- Proven capabilities in project management, planning, and cross-functional execution
- Energetic and resilient, with a creative approach to solving problems and navigating complexity
- Highly organized and self-driven, with a consistent focus on delivering business outcomes
- Team-oriented mindset with a history of fostering collaboration across business functions
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
