What The Role Is
Join IRAS and Make a Difference to the Singapore Tax Story!
As our Director of Corporate Communications, you will be the architect of IRAS internal and external communication strategies and a trusted advisor to the Senior Leadership team. This is a strategic, high-visibility role responsible also for driving brand and content strategies across multiple channels, as well as media relations and crisis management.
What You Will Be Working On
Strategic Leadership
- Develop and oversee implementation of IRAS-wide communications strategy
- Lead brand strategy and reputation management initiatives
- Direct marketing communications strategy and budget allocation
- Align communications objectives with national agenda and organisational goals
Media and Crisis Management
- Develop strategies to engage media channels in order to portray the agency and its messages accurately. Where necessary, work with other government agencies with similar mandates or issues with cross-cutting impact
- Lead media relations and crisis communications, anticipating possible public reactions and media reporting angles
- Guide spokesperson preparation and media engagement
- Oversee media monitoring and sentiment analysis
- Develop strategies to manage public perception and media narratives
Content and Digital Strategy
- Direct content strategy across all platforms with emphasis on digital-first approach
- Guide narrative development and message framing across campaigns to align the national narrative and guide the framing of messages to ensure socio-political and cultural sensitivities are well balanced with effectiveness of messaging
- Ensure brand consistency across all communications
- Oversee performance measurement and analytics
Outreach and Engagement
- Provide strategic guidance on internal and external communications programmes and stakeholder engagement
- Manage inter-agency relationships and communications
- Guide public outreach initiatives
Analytics and Research
- Drive data-informed decision making to address communications and branding issues
- Oversee communications research agenda
- Guide sentiment analysis and public opinion monitoring
What We Are Looking For
We are seeking a dynamic and visionary leader who embodies the following competencies:
- Strategic mindset with strong planning and execution capabilities in communications and branding.
- Proven leadership in managing teams and driving cross-functional collaboration.
- Innovative and forward-looking, with a track record of adopting new tools and approaches.
- Excellent communicator, skilled in both internal and external communications, including media relations.
- Digitally savvy, with knowledge of current trends and tools in communication technologies.
