Director, Consumer Behaviour & Insights and Brand

The SA&I Commercial team at NIQ/GfK is dedicated to driving revenue growth, expanding market presence, and uncovering new business opportunities.

As the growth engine of NIQ/GfK, the Sales function plays a critical role in the company's overall success.

In this role, you will be responsible for leading sales and renewals within your assigned portfoliobuilding a healthy and sustainable pipeline, identifying and developing new revenue streams, and strengthening relationships with existing clients.

While the primary focus will be on the Public Sector and Extended Verticals, the scope of the role is not limited to these areas.

Responsibilities

• Drive sales and renewals for existing accounts for ownConsumerBehaviorInsights + Brand (CBI+B)scopesecuring pipeline, new revenue opportunities andan accurateforecasting whilemaintainingcustomer relationships
• You would beendto endresponsible forsubmittingGovernmenttenders
• Develop a complete and interconnected understanding of customer's industry/business/markets/clusters
• Partner with Customer Success and other relevant teams (eg.Retail Measurement, Retailer + Tech & Durables Account Leaders) to develop and execute Account Plans and JBPs
• Collect, analyze, act-on and escalade asappropriate Voiceof Customer feedback
• Expand customer network toidentifynew budget holders
• Escalate product needs and trendsrelated toCBI+Bproducts and solutions

About you

You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promotestronglong-lasting client relationships.A proven leader, you motivate your teams to work with passiononsales opportunities.You'reenergized by accelerating sales, uncovering opportunities, and exceeding targets while bringing the best out of your team. A deep understanding of the market landscape, ourCBI+Bproducts, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth.

Selling, understanding our customers and their contexts, effective negotiation and growth mindset drive your work.

• Min 7-10+, typically 12+ years of related experience
• Solid sales skills and developed salesexpertisein target scope
• Solid understanding of data analytics industry, business model, products, services, and solutions likeBrand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness.
• Experience working with SinagporePublicsector clients andGovernment stakeholdersis required
• Solid understanding of market trends and its interdependenciesimpactingcustomers
  
  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including rsum screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

Want to keep up with our latest updates

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion