Key Responsibilities
Vision & Strategic Leadership
- Define, communicate, and implement the AMEA biddable and performance media vision in alignment with global frameworks and client's business priorities.
- Translate clients growth objectives into clear, channel-specific performance strategies across
- Search, Social, and Programmatic.
- Ensure full integration with adjacent disciplines including Retail Media, SEO, Connected Commerce, and Data.
- Represent AMEA in global biddable and performance forums, ensuring best practices, innovation, and learnings are consistently cascaded across markets.
Performance Strategy, Optimization & Measurement
- Own the regional performance media strategy - balancing efficiency, effectiveness, and brand growth.
- Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.
- Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions.
- Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.
- Support quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.
Campaign Delivery & Activation Excellence
- Oversee the quality, consistency, and effectiveness of all biddable campaign activation across AMEA markets.
- Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy.
- Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets.
- Partner closely with the AMEA Director of Operations to ensure workflows, tools, automation, and governance frameworks are consistently applied.
Innovation, Test & Learn, and Platform Partnerships
- Establish and lead a structured regional test-and-learn agenda to advance clients performance maturity.
- Build strong partnerships with platform partners (Meta, Google, TikTok, Amazon, etc.) to unlock innovation opportunities, pilots, and early-access initiatives.
- Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets.
- Collaborate with the Data Intelligence & Platform Director to operationalize 1st-party data, audience strategies, and identity solutions into activation workflows.
Operational & Cross-Functional Integration
- Work hand-in-hand with the AMEA Director of Operations to align performance ambition with operational excellence, governance, and compliance.
- Ensure biddable and performance workflows align with broader regional operating models and automation initiatives.
- Partner with Data, Connected Commerce, and Audience teams to ensure insights and capabilities are embedded into performance planning and activation.
- Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them.
Stakeholder & Client Engagement
- Build trusted relationships with senior stakeholders across AMEA and Global.
- Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums.
- Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness.
- Ensure transparency and clarity with global and local stakeholders on performance outcomes priorities, and capability evolution.
People Leadership & Capability Building
- Lead and inspire the regional biddable and performance community across AMEA.
- Set clear objectives and expectations, ensuring consistently high delivery standards.
- Drive capability building through training, certification programs, and structured learning pathways.
- Foster a culture of curiosity, collaboration, experimentation, and continuous improvement.
- Act as a senior mentor and subject matter expert for biddable and performance teams across AMEA.
Qualifications & Experience
- 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
- Proven success managing multi-market performance strategy and execution at a regional or global level.
- Deep understanding of activation processes, optimization frameworks, and measurement systems.
- Strong experience integrating data, analytics, and audience strategies into performance media execution.
- Excellent stakeholder management, communication, and leadership skills.
- Track record of driving innovation, capability building, and operational excellence at scale.
