Role Summary
We are seeking a senior commercial leader to own the company's commercial strategy, business planning, and financial disciplinebuilding scalable B2B growth across corporate gifting, premium personalization services, workshops, and brand/event collaborations. This role will work closely with founders to drive revenue strategy, profitability, and investment/funding narratives to support the next phase of growth.
Key Responsibilities
- Commercial Strategy & Business Planning
- Define annual/quarterly commercial strategy and operating plan across B2B segments (corporate gifting, workshops, events/activations).
- Build end-to-end business plans: revenue targets, channel strategy, client segmentation, and key initiatives with measurable KPIs.
- Lead monthly/quarterly business reviews with founders: performance tracking, pipeline health, key risks, and decision recommendations.
- Financial Planning, Pricing & Profitability
- Own pricing strategy and margin governance: product/service pricing, customization fee structures, and discounting guardrails.
- Develop financial models to evaluate new offerings and partnerships, including scenario planning and sensitivity analysis.
- Drive budgeting inputs and forecasting discipline; strengthen reporting to support clearer commercial decision-making.
- B2B Growth, Partnerships & Regional Expansion (Mandarin-ready)
- Shape B2B go-to-market approach: target industries, key account strategy, partner channels (e.g., event agencies, brand partners).
- Build and manage senior stakeholder relationships, including Mandarin-speaking clients/partners, to unlock regional opportunities.
- Support founders on strategic negotiations and partnership structuring to protect profitability and brand positioning.
- Fundraising & Investor/Partner Readiness
- Support fundraising and strategic financing efforts by crafting commercial narratives, market sizing, growth projections, and KPI packs.
- Prepare investor-ready materials: business plan assumptions, unit economics, pipeline proof points, and strategic roadmap.
- Coordinate data room readiness for commercial/financial inputs (as needed), ensuring consistency and credibility of the story.
Requirements
- 812+ years in commercial strategy, business planning, corporate development, finance strategy, or B2B growth roles; premium retail / gifting / experiences is a plus.
- Strong financial rigor: pricing, margin management, forecasting, and business modeling.
- Comfortable operating with founders and senior stakeholders; able to influence decisions with structured, data-backed insights.
- Professional accounting qualification (e.g., CPA/CA/ACCA) is a strong advantage.
- Fundraising exposure (investor materials, projections, commercial narrative) is a plus.
