Director, Commercial Strategy & Business Planning (B2B / Corporate Partnerships)

Role Summary

We are seeking a senior commercial leader to own the company's commercial strategy, business planning, and financial discipline-building scalable B2B growth across corporate gifting, premium personalization services, workshops, and brand/event collaborations. This role will work closely with founders to drive revenue strategy, profitability, and investment/funding narratives to support the next phase of growth.

Key Responsibilities

1) Commercial Strategy & Business Planning

• Define annual/quarterly commercial strategy and operating plan across B2B segments (corporate gifting, workshops, events/activations).

• Build end-to-end business plans: revenue targets, channel strategy, client segmentation, and key initiatives with measurable KPIs.

• Lead monthly/quarterly business reviews with founders: performance tracking, pipeline health, key risks, and decision recommendations.

2) Financial Planning, Pricing & Profitability

• Own pricing strategy and margin governance: product/service pricing, customization fee structures, and discounting guardrails.

• Develop financial models to evaluate new offerings and partnerships, including scenario planning and sensitivity analysis.

• Drive budgeting inputs and forecasting discipline strengthen reporting to support clearer commercial decision-making.

3) B2B Growth, Partnerships & Regional Expansion (Mandarin-ready)

• Shape B2B go-to-market approach: target industries, key account strategy, partner channels (e.g., event agencies, brand partners).

• Build and manage senior stakeholder relationships, including Mandarin-speaking clients/partners, to unlock regional opportunities.

• Support founders on strategic negotiations and partnership structuring to protect profitability and brand positioning.

4) Fundraising & Investor/Partner Readiness

• Support fundraising and strategic financing efforts by crafting commercial narratives, market sizing, growth projections, and KPI packs.

• Prepare investor-ready materials: business plan assumptions, unit economics, pipeline proof points, and strategic roadmap.

• Coordinate data room readiness for commercial/financial inputs (as needed), ensuring consistency and credibility of the story.

Requirements

• 8-12+ years in commercial strategy, business planning, corporate development, finance strategy, or B2B growth roles premium retail / gifting / experiences is a plus.

• Strong financial rigor: pricing, margin management, forecasting, and business modeling.

• Comfortable operating with founders and senior stakeholders able to influence decisions with structured, data-backed insights.

• Professional accounting qualification (e.g., CPA/CA/ACCA) is a strong advantage.

• Fundraising exposure (investor materials, projections, commercial narrative) is a plus.