Job Summary
The role requires working closely with the key FI coverage business stakeholders to understand business objectives, priorities and areas for growth and develop integrated marketing plans in support of revenue and growth target while ensuring alignment with the Group strategy.
Key Responsibilities
Strategy
- Responsible for driving and delivering the Financial Institution (FI) Coverage Brand & Marketing strategies for the group ensuring consistent and aligned delivery with country agendas
- Support Global Client Coverage Marketing Head and contribute to overall Brand & Marketing vision/priorities as a member of the Group CIB marketing team
Business
- Lead the implementation and execution of the Global FI marketing plan by providing guidance, counsel, input for client retention and relationship enhancement and for positioning the Bank against the competition
- Position the Bank as a thought leader through strategic partnerships with media, key sponsorship platforms and business chambers et
- Source and manage external marketing agencies to support event management, content creation and development as appropriate
- Responsible for the overall Global FI marketing plan and budget and to ensure key buisness deliverables are met
- Drive key group and business projects to successful completion and share best practices and learning with region / group
- Drive digital marketing with business teams using effective digital platforms and work closely with the digital marketing team to build the Financial Institution (FI) narrative and key selling proposition
- Ongoing tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making
- Track and analyse competitors marketing activities and present findings and recommend any strategic realignments required
Processes
- Ensure strict compliance with all regulations and controls as set by the Bank and external regulatory authorities by all staff
- Provide support to the team in ensuring that we achieve and maintain satisfactory audit rating
- Maintain accuracy and full compliance for the Sponsorship and Donations Policy
- Ensure good business judgement through following the group Gift and Entertainment Policy and Procedures
Risk Management
- Adherence to laws and regulations, internal risk and compliance policies (including anti-money laundering, sanction, anti-bribery & corruption and relevant FCC risks) and the Group Code of Conduct
Governance
- Accountability for the Group FI marketing budgets
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional CABM team
- Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
- Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group's Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
- External Stakeholders
- Vendors & Agencies
- Internal Stakeholders
- Group & Cluster CABM stakeholders
- Global CIB product marketing
- Global CIB Heads of Business
Our Ideal Candidate
- 15+ years of work experience, preferably in the financial services industry with a track record of implementing successfully marketing initiatives
- Preferably to have experience of B2B marketing in financial or professional services
- Superior influencing and negotiation skills
- Ability to work autonomously or as part of a team
- High level of accuracy and attention to detail
- Strong experience with Microsoft Office suite
- Willing to travel
Role Specific Technical Competencies
- Integrated Campaign Marketing
- Project Management
- Content Marketing
- Creative Content Production
- Client Experience, Behaviours & Preference
- Copy writing and content creation
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together We
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What We Offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
