Job Summary:
As a Digital Marketing at Titan Tech Academy, you will play a pivotal role in crafting and executing our digital marketing strategies. You will be responsible for driving online presence, increasing brand awareness, and enhancing lead generation through various digital channels.
Responsibilities:
Social Media Management:
- Develop and implement social media strategies to enhance brand visibility.
- Create engaging content, manage posts, and interact with the audience across social platforms.
Content Creation:
- Generate compelling and relevant content for various digital channels, including the website, blog, and social media.
- Collaborate with internal teams to showcase Titan Tech Academy's achievements, programs, and events.
SEO and SEM:
- Optimize website content for search engines and manage Google Ad campaigns for effective online visibility.
- Conduct keyword research and analyze data to refine SEO and SEM strategies.
Email Marketing:
- Design and execute email marketing campaigns to nurture leads and engage with the audience.
- Monitor campaign performance, analyze results, and implement improvements.
Analytics and Reporting:
- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Provide insights and recommendations for continuous improvement.
Qualifications:
- Minimum Polytechnic Diploma in Marketing, Digital Media, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Proficiency in SEO, SEM, Google Analytics, and social media platforms.
- Excellent analytical and communication skills.
- 5 days work per week. Need to work on at least one weekend day.
