Digital Marketing Specialist

Digital Marketing Specialist

Location: Flexible

Employment Type: Full-time

Work Model: Hybrid / Remote / On-site

About the Role

We are seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimise online marketing activities. You will manage digital channels to increase brand visibility, generate leads, and drive conversions.

Key Responsibilities

• Plan and manage campaigns across SEO, PPC, social media, email, and content
• Manage advertising platforms: Google Ads, Meta Ads, LinkedIn Ads
• Create and optimise landing pages and marketing content
• Analyse performance using Google Analytics (GA4)
• Conduct A/B testing and conversion optimisation
• Collaborate with sales and design teams
• Track budgets, KPIs, and ROI

Skills & Experience

• 13+ years in digital marketing
• Strong knowledge of SEO/SEM, PPC, social advertising
• Experience with Google Analytics and ad platforms
• Good copywriting skills
• Analytical and data-driven mindset
• Fluent English

Desirable

• HubSpot / Mailchimp / Salesforce
• Basic design tools (Canva/Adobe)
• SaaS or e-commerce background

What We Offer

• Competitive salary
• Career growth
• Flexible working
• International environment