Role Description:
The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns to drive brand awareness, engagement, and lead generation. This role leverages digital channels, analytics, and creative strategies to support business growth.
Key Responsibilities:
- Plan, execute, and monitor digital marketing campaigns across channels such as social media, email, SEO, PPC, and display advertising.
- Develop content for digital platforms including websites, blogs, and social media.
- Analyze campaign performance using analytics tools and optimize for ROI and engagement.
- Conduct keyword research, SEO audits, and implement on-page and off-page optimization strategies.
- Manage paid advertising campaigns on platforms like Google Ads, LinkedIn, Facebook, etc.
- Collaborate with marketing, design, and product teams to create consistent messaging and branding.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Prepare reports and presentations on campaign performance and marketing metrics.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, social media, or online advertising.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, email marketing platforms, social media management tools).
- Strong analytical, creative, and problem-solving skills.
- Excellent communication, copywriting, and project management abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
