Job Description
The Digital Marketing Specialist will plan, execute, and optimise online marketing campaigns to increase brand visibility and sales across digital platforms. This role requires a balance of creativity, analytical thinking, and technical know-how to build a strong online community and drive business growth.
Key Responsibilities
- Develop and execute digital marketing strategies to promote our grocery retail and trading services.
- Manage social media accounts (Facebook, Instagram, TikTok, Google Business, etc.) and create engaging content.
- Plan and run paid ad campaigns on Google Ads and Meta Ads to drive online and offline store traffic.
- Optimise website and online listings for SEO to improve search visibility.
- Design and schedule promotional posts, newsletters, and campaigns during festive seasons or product launches.
- Monitor and analyse performance metrics using tools such as Google Analytics, Meta Insights, and Search Console.
- Collaborate with the operations and sales teams to ensure consistent branding and messaging.
- Stay updated on digital trends and propose innovative marketing ideas suited for the retail and grocery sector.
Requirements
- Diploma or Degree in Marketing, Communications, or a related field.
- At least 5 years of experience in digital marketing, preferably in retail, FMCG, or e-commerce.
- Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and social media marketing.
- Proficiency in using tools such as Canva, CapCut, or Adobe Creative Suite.
- Excellent communication skills and attention to detail.
- Ability to work independently, multi-task, and deliver within deadlines.
Preferred Attributes
- Passion for community engagement and brand storytelling.
- Creative thinker with good visual and content sense.
- Data-driven approach with a focus on measurable outcomes.
Employment Detail
- Location: Bukit Panjang, Singapore
- Job Type: Full-time / Permanent
- Working Hours: Monday to Friday, 9:00 AM - 6:00 PM
- Salary Range: SGD 5000 - 6800 per month (depending on experience)
Why Join Us
- Be part of a locally established business expanding into digital platforms.
- Work in a collaborative and supportive environment.
- Opportunity to develop end-to-end marketing strategies for a growing retail brand.
