Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels. This role focuses on driving brand awareness, lead generation, and customer engagement through data-driven strategies. You'll work closely with internal teams to create compelling content, manage digital platforms, and analyze performance to continuously improve results.

• Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field
• 13 years of experience in digital marketing or a similar role
• Familiarity with digital channels such as social media, email marketing, SEO/SEM, and online advertising
• Experience with marketing tools (e.g. Google Analytics, Meta Ads, Google Ads, CRM or email marketing platforms)
• Strong analytical skills with the ability to interpret data and optimize campaigns
• Good written and verbal communication skills
• Ability to manage multiple projects and meet deadlines independently