Job Highlights
- Career Exposure and Learning Opportunities
- Professional Development
- Fun and Collaborative Working Culture
Role and responsibilities:
- Full ownership of the overall digital marketing strategy.
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, social media, native ads 0and display advertising campaigns, in line with brand plans and business priorities.
- Develop strategic communications plans for engagement, promotional dissemination to relevant target audience of brand and marketing content, including planning, implementation and tracking of digital marketing campaigns.
- Conduct research on market trends, brand's audiences and competitors, and end-to-end customer journey to drive engagements and conversions.
- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
- Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) for clients and internal consumption.
- Stay up to date with the latest digital marketing trends, tools, and technologies, and make recommendations for incorporating them into our campaigns.
- Collaborate with other departments, including Sales, Web/PM, to ensure that digital marketing campaigns align with overall business objectives.
- Work together with the Sales team to ensure the leads are followed up correctly and join in the pitching of digital marketing campaigns to clients.
- Provide internal cross training to the team from time to time.
- Identify relevant courses for the team to attend for skills enhancement.
- Lead the department and support each team member to meet his/her individual's KPIs.
- Manage team of marketeers and client servicing executives for various products and services.
Requirements:
- Bachelor's degree in marketing or relevant field.
- At least 3 - 4 years experience in digital marketing industry.
- Strong hands-on experience with organic search tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking, and other SEO platforms are highly desirable.
- Strong in SEO / SEM + SMA is a must.
- Experience with CRM systems and HubSpot will be an added advantage.
- Excellent analytical skills and ability to interpret complex data.
- Strong project management skills, including the ability to manage multiple projects simultaneously.
- Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations - and able to collaborate well within a team.
- Working knowledge of search engine optimization algorithms, best practices, or having a good understanding of the basics.
- Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.
- Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla), and basic knowledge of HTML, J-SON LD, or CSS are preferred.
Successful candidates will be offered:
- Annual Salary Review
- Performance Bonus
- Healthcare benefits
- Birthday Voucher
- Alternative work-from-home schedule
If you're passionate about digital marketing and have the skills and experience we're looking for, we'd love to hear from you. Apply today and become a part of our dynamic and growing team!
We regret to inform you that only the successful candidates will be notified.
