The Digital Marketing Manager owns LionsBot's Global end-to-end digital demand engine. This role is responsible for driving predictable, high-quality leads across multiple regions and languages to support Inside Sales Representatives (ISR) and Sales teams worldwide. By translating global strategy into regional campaigns, digital programs, and multi-channel initiatives, the manager ensures optimal conversion from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) while maintaining data-driven decision making and operational excellence.
This role is ideal for a hands-on, strategic, and results-driven marketing leader who thrives in a fast-paced, scale-up environment and enjoys partnering closely with ISR and Sales teams to drive measurable pipeline impact.
Key Responsibilities
Digital Lead Generation
- Define and lead global digital marketing and campaign strategy to drive high-quality MQLs and improve MQL Sales Qualified Lead (SQL) conversion
- Translate global marketing priorities into relevant campaigns that resonate with decision-makers
- Plan and execute multi-channel campaigns: paid media, SEO, email, content syndication, and landing pages
- Measure, analyze, and optimize campaign performance for Cost per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Investment (ROI)
Website & SEO Performance
- Own global website performance, ensuring traffic growth, engagement, and lead capture
- Optimize SEO strategy to support lead generation and top-of-funnel growth
- Ensure content is accurate, localized, and aligned to Lionsbot's story
Data, Analytics & Dashboards
- Build and maintain dashboards to track marketing performance, lead flow, and funnel metrics
- Ensure CRM and marketing automation data integrity (HubSpot) to facilitate ISR and Sales follow-up
- Identify trends, insights, and areas for improvement to optimize campaigns and ROI
ISR & Sales Collaboration
- Partner with ISR and Sales leadership to align digital marketing initiatives with sales territory plans and account strategies
- Provide timely, high-quality leads to ISR and Sales teams, ensuring follow-up efficiency
- Collaborate to identify and troubleshoot funnel gaps, nurturing strategies, and lead quality issues
Global & Multi-Language Execution
- Manage campaigns across multiple regions and languages
- Coordinate with translation agencies, localization teams, and internal stakeholders to ensure regional relevance
- Maintain consistency in global messaging while respecting local nuances
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in digital marketing with a focus on demand generation
- Proven experience leading and mentoring a team
- Experience working in an International company
Technical Skills
- CRM and marketing automation platforms (HubSpot)
- Paid media platforms: Google Ads, LinkedIn Ads, programmatic advertising
- SEO, website management, and content optimization
- Dashboard creation for campaign and funnel analytics
Soft Skills
- Strong analytical, project management, and organizational skills
- Excellent written and verbal communication, including multi-language collaboration
- Strategic thinker with hands-on execution capability
- High energy, resilient, and adaptable in a fast-paced, global environment
