Digital Marketing Executive

Role Summary

We're looking for a driven and creative Digital Marketing Executive to manage content creation, digital presence, and e-commerce marketing for The Nursery Singapore. This role supports brand growth by producing engaging content, strengthening online visibility, and improving performance across social and e-commerce channels.

What You'll Do

• Produce and manage content for Instagram, TikTok, the website, and other relevant social platforms.

• Plan, create, and schedule posts, reels, stories, and short-form videos aligned with brand direction.

• Create and manage website product content, including photography, copywriting, and listing of new and existing products.

• Support e-commerce marketing initiatives such as product launches, promotions, and campaign rollouts.

• Manage and optimise online presence to support traffic growth, engagement, and conversion.

• Track digital and e-commerce performance metrics including reach, engagement, website traffic, and conversions.

• Support boosted or paid campaigns where required and assist with performance reporting.

• Coordinate with internal teams to align content, campaigns, and product availability.

• Assist with brand events, photoshoots, and on-site content capture when needed.

What We're Looking For

• Strong interest in digital marketing, content creation, and e-commerce.

• Good eye for visuals and storytelling.

• Familiarity with Instagram, TikTok, website platforms, and digital trends.

• Comfortable working with basic analytics and performance tracking.

• Organised, proactive, and able to manage multiple content and campaign timelines.