Digital Marketing Executive

Job Responsibilities:

• Plan, manage, execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and other social media channels

• Create, schedule, and publish engaging contents (posts, ads, videos, and visuals) aligned with brand guidelines

• Monitor and analyze campaign performance using marketing analytics tools

• Optimize SEO and SEM strategies to improve web traffic and search rankings

• Manage paid advertising campaigns (PPC), including budget allocation and performance optimization

• Coordinate with design, sales, and content teams to ensure consistent messaging

• Track KPIs, prepare performance reports, and recommend improvements

• Stay updated with the latest digital marketing trends, tools, and best practice

Job Requirements:

• Minimum Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related field

• Minimum 3 years of relevant working experiences

• Strong understanding of digital channels (Social Media, EDMs) and marketing analytics tools (E.g. Meta Business Suite, Google Analytics, Basic CRM)

• Proficiency in MS Office Familiar with Canva, Adobe Photoshop, or similar designs tools

• Good written and visual communication skills

• Able to work independently and manage multiple campaigns to meet deadlines