Position Overview:
We are seeking a results-driven Digital Marketing Executive with strong SEO expertise to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies with a primary focus on improving organic visibility, increasing website traffic, and driving lead generation.
Job Descriptions:
- Plan, manage, execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and other social media channels
- Create, schedule, and publish engaging contents (posts, ads, videos, and visuals) aligned with brand guidelines
- Monitor and analyze campaign performance using marketing analytics tools
- Develop and implement SEO and SEM strategies to improve website traffic and organic search rankings
- Conduct keyword research and competitor analysis
- Optimize website content, landing pages, and blog articles for search engines
- Manage paid advertising campaigns (PPC), including budget allocation and performance optimization
- Coordinate with design, sales, and content teams to ensure consistent messaging
Track, analyze, and report on KPIs such as traffic, rankings, and conversions and recommend improvements
- Stay updated with the latest digital marketing trends, tools, and best practice
Job Requirements:
- Minimum Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related field
- Strong understanding of digital channels (Social Media, EDMs) and marketing analytics tools (E.g. Meta Business Suite, Google Analytics, Basic CRM)
- Proficiency in MS Office Familiar with Canva, Adobe Photoshop, or similar designs tools
- Good written and visual communication skills
- Able to work independently and manage multiple campaigns to meet deadlines
