Digital Marketing Executive

Job Responsible

• Plan, coordinate, and execute events, workshops, and promotional activities for the academy.
• Liaise with vendors, sponsors, and partners for event logistics, giveaways, and sponsorships.
• Manage on-site event setup, registration, and customer engagement.
• Track and report event performance, attendance, and ROI.
• Develop and distribute printed marketing collateral (flyers, posters, brochures).
• Coordinate with local media, newspapers, and outdoor advertising channels.
• Assist in branding efforts to maintain academy's image in the local market.
• Plan and manage social media content across platforms (Instagram, TikTok, Facebook).
• Execute paid advertising campaigns on Meta Ads platforms.
• Create content (images, short videos, reels)
• Monitor and report digital campaign performance, engagement, and conversion metrics.
• Maintain website content, EDMs, and online promotions.
• Collaborate with influencers/KOLs for content creation and online promotion.
• Coordinate with internal teams (sales, operations, academy instructors) for marketing initiatives.
• Track marketing budgets and ensure campaigns are executed cost-effectively.
• Additional tasks may be assigned as and when required.

Job Requirement

• O-Level or equivalent.
• 1+ year experience in digital marketing or social media.
• Proficient in video editing and content creation.
• Familiar with social media platforms and Meta Ads.
• Good communication and organizational skills.