Nanyang International School (NIS) is a private education institution that provides quality education to students from Year 1 to Year 12. Nurturing every student's dream through the on campus programs, delivered by a team of experienced teachers, which ensures academic excellence and upholds high standards.
We have an exciting career opportunity for the position of Digital Marketing Executive and invite talented individuals to join us in our mission.
Job Descriptions:
- Develop and execute integrated digital marketing strategies aligned with overall business objectives.
- Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
- Plan and manage multi-channel digital campaigns, including SEO, SEM, display advertising, social media, email marketing, and content marketing.
- Set up, monitor, and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads) to maximize ROI.
- Create and manage engaging content for websites, blogs, newsletters, and social media platforms.
- Develop and maintain a content calendar and manage day-to-day social media activities, including community engagement.
- Optimize website content to improve SEO rankings and increase organic traffic.
- Track campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
- Build, segment, and maintain email marketing lists.
- Plan, execute, and optimize email marketing campaigns to improve open rates, click-through rates, and conversions.
- Perform basic graphic design and video editing to support marketing campaigns and ensure brand consistency.
- Stay updated with industry trends and propose new ideas to improve performance.
- Other ad-hoc duties assigned.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum 2 years of hands-on digital marketing experience, preferably within education industry.
- Proven experience managing paid campaigns (Google Ads, Meta, TikTok, LinkedIn, etc.) and performance marketing metrics.
- Strong knowledge of SEO, SEM, social media management, CRM systems, and marketing automation tools.
- Demonstrated ability to analyse data and generate insights using platforms such as Google Analytics, Google Tag Manager, Meta Business Suite, etc.
- Excellent skills in content strategy, storytelling, and digital engagement.
- Strong project management skills with the ability to handle multiple campaigns and deadlines.
- Creative thinker with a strategic mindset and strong attention to detail.
- Experience managing vendors, agencies, and creative freelancers.
- Proficiency in English ability to communicate in Mandarin is a plus to engage Mandarin-speaking markets and stakeholders.
