Digital Marketing Executive

Responsibilities

• Assist in the development and execution of the overall digital marketing strategy.
• Plan and implement digital marketing activities across SEO, SEM, social media, email, mobile, and display channels.
• Manage and update the company's owned media, including websites and email/CRM platforms.
• Create, design, and update marketing collaterals such as brochures, flyers, and digital assets.
• Support website updates (banners, content, visuals) to ensure branding consistency and user engagement.
• Develop relevant and engaging content (visuals, graphics, and copy) for digital platforms.
• Manage social media channels, including campaign planning, content scheduling, and community engagement.
• Execute digital advertising campaigns (SEM, Display, Social, Programmatic) and SEO initiatives.
• Set up and monitor conversion, pixel, and event tracking across digital platforms.
• Conduct research on market trends, target audiences, and competitors to optimize engagement and conversions.
• Analyze campaign performance through analytics dashboards and provide actionable insights.
• Stay updated on emerging digital tools, platforms, and creative trends to enhance marketing effectiveness.

Requirements

• Minimum 1 years relevant experience in Digital Marketing (SEO, SEM, Social Media, Paid Campaigns).
• Strong proficiency with major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu, etc.).
• Hands-on experience in managing digital campaigns (Search, Display, YouTube, Remarketing).
• Knowledge of web analytics tools (Google Analytics, Meta Ads Manager, etc.) and ability to interpret data for optimization.
• Good eye for design with proven ability to create marketing collaterals (brochures, infographics, social media posts).
• Proficient in design tools (Adobe Photoshop, Illustrator, Canva knowledge of video editing is a plus).
• Detail-oriented, creative, and performance-driven with strong problem-solving skills.
• Ability to multitask, work independently, and manage multiple projects.
• Positive attitude and team-oriented mindset.