Deputy Director, Communications and Outreach [LKCMedicine]

The Lee Kong Chian School of Medicine (LKCMedicine) trains doctors who put patients at the centre of their exemplary care. The School, which offers both undergraduate and graduate programmes, is named after local philanthropist Tan Sri Dato Lee Kong Chian. Established in 2010 by Nanyang Technological University, Singapore, in partnership with Imperial College London, LKCMedicine aims to be a model for innovative medical education and a centre for transformative research. The School's primary clinical partner is the National Healthcare Group, a leader in public healthcare recognised for the quality of its medical expertise, facilities and teaching. The School is transitioning to an NTU medical school ahead of the 2028 successful conclusion of the NTU-Imperial partnership to set up a Joint Medical School. In August 2024, we welcomed our first intake of the NTU MBBS programme, that has been recently enhanced to include themes like precision medicine and Artificial Intelligence (AI) in healthcare, with an expanded scope in the medical humanities. Graduates from the five-year undergraduate medical degree programme will have a strong understanding of the scientific basis of medicine, with an emphasis on technology, data science and the humanities.

Key Responsibilities

• Drive the development and implementation of brand strategy to reinforce LKCMedicine's identity and reputation locally and internationally. Safeguard and enhance brand messaging across all platforms.

• Lead outreach strategies targeting key external stakeholders (prospective students, alumni, donors, healthcare partners, government agencies, and community organizations). Design and support impactful campaigns and events to strengthen industry and community visibility.

• Serve as the primary media contact and spokesperson. Build strong relationships with local, regional, and international media. Draft press releases and prepare leadership for media engagements.

• Oversee digital presence and content generation across website, social media, newsletters, and multimedia. Drive storytelling that highlights student success, faculty expertise, and research impact. Use analytics to measure and improve engagement.

• Lead internal communications among faculty, staff, and students. Coordinate announcement distribution and internal newsletters to foster engagement and information sharing.

• Develop and maintain crisis communication plans and protocols. Provide timely, accurate messaging during emergencies or sensitive situations.

• Mentor and develop the communications and outreach team. Manage budgets, agencies, and vendors. Establish performance metrics and report outcomes to senior management. Lead cross-functional projects with various academic and corporate units.

• Deliver annual communications plans aligned with strategic objectives. Monitor key metrics such as brand reputation, stakeholder satisfaction, event attendance, media engagement, and budget adherence.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related discipline. Master's degree is preferred.

• 8 to12 years of progressive experience in communications, public affairs, or outreach, preferably within higher education, public sector, or complex institutions.

• Proven experience in stakeholder engagement, public-facing initiatives, and building strong partnerships across academia, industry, government, and the community.

• Strong expertise in media relations, strategic storytelling, brand management, and crisis communications.

• Demonstrated strategic thinking, leadership, and people management skills, with the ability to collaborate effectively across functions.

• Creative and digitally savvy, with excellent written and verbal communication skills and experience in social media and analytics.

We regret to inform that only shortlisted candidates will be notified.