The primary focus is to support and execute the client's data targeting strategy for its merchant business.
The goal is to generate customer demand and deliver quality leads that enable APAC corporate sales teams to exceed revenue targets.
Responsibilities:
Develop and execute lead generation campaigns to support APAC expansion plans and capture cross-border market opportunities.
Collaborate closely with enterprise sales, inside sales, and technical specialists to ensure targeted campaigns align with business objectives.
Manage the day-to-day rollout of campaign leads and operational activities while implementing automation and long-term operational strategies.
Analyze and refine lead targeting based on sales feedback, ensuring continuous improvement in campaign effectiveness.
Create and run SQL and Python scripts for daily campaign lead targeting.
Upload leads to Salesforce and participate in weekly meetings with sales and internal teams to enhance targeting and expand the potential customer base.
Required Skills:
2+ years in B2B, lead generation, or marketing analytics.
Proficiency in SQL with experience in structured and unstructured databases.
Basic knowledge of Python, R, or similar programming languages for data analysis.
Familiarity with technologies such as Salesforce, Teradata, BigQuery, and Notebooks.
