Job Summary:
As a CRM Intern, you will develop, build, and manage campaigns that encompass all aspects of the customer experience at FairPrice Group (FPG). You will collaborate closely with creative and data-driven teams to develop and orchestrate campaigns across all customer communication channels (e.g., Email, Mobile Push Notifications, SMS) and across all FPG Business Units (including online groceries, retail, food services, and loyalty programs). In this role, you will utilize Marketing Technology platforms to push the boundaries of data-driven customer communications. Daily tasks will involve building and testing various content ideas, customer segments, personalization formats, and optimizing campaigns for maximum effectiveness.
Key Responsibilities:
- Assist the CRM Team in planning, setting up, and launching daily campaigns across all CRM touchpoints (e.g., Email, Mobile App Push Notifications) using Salesforce Marketing Cloud.
- Track, measure, and report on the performance of customer communications; design and conduct A/B tests for iterative optimization and improvement (e.g., subject lines, sales copy, send timing, and frequency).
- Collaborate closely with technical stakeholders to master CRM platforms, driving innovation and pushing the limits of customer communications.
- Creatively explore personalization strategies for customer segments and dynamic content, deploying them effectively in emails (eDMs) and push notifications to drive high-quality customer engagement and foster long-term customer lifetime value.
- Provide daily operational, administrative, and system support.
Key Competencies:
- Availability for a minimum of 6 months (preferably July - December 2026).
- Internship must be part of your graded (credit-bearing) academic requirement.
- Currently pursuing or recently completed an undergraduate or graduate degree in Marketing, Business, or Communications.
- Strong willingness to learn and grow independently.
- Some knowledge or experience in copywriting and campaign management is advantageous.
- Detail-oriented with strong analytical skills.
- Passionate about e-commerce, marketing, and technology.
- Excellent communication skills.
- Diligent, proactive, and able to think critically.
- Comfortable handling data and connecting it with qualitative insights.
- Self-starter, resourceful, proactive with a hands-on approach.
- Experience with HTML is considered an advantage.
What We Offer:
- Be part of a high-performance, professional, and entrepreneurial team.
- Gain exposure to cutting-edge e-commerce practices within a leading homegrown brand, playing a pivotal role in our success.
- Collaborate with experienced, motivated, and talented colleagues from diverse backgrounds.
- Opportunity to see your inputs and initiatives directly drive real business impact.
