E-Commerce Executive

About the Role

We are seeking a hands-on E-Commerce Executive (Marketing & Digital) to manage and grow our online sales channels. This role combines e-commerce operations and digital marketing, with a strong focus on improving customer experience, driving traffic, and optimising conversion and revenue performance.

Key Responsibilities

• Manage daily operations of the company's e-commerce platforms (e.g. Shopify), ensuring smooth functionality and user experience

• Plan and execute online campaigns, including promotions, pricing strategies, and content updates

• Optimise website performance through data-driven merchandising to improve traffic, conversion rates, and sales

• Maintain accurate website content, including product listings, company information, and policies

• Execute digital marketing campaigns across channels such as email marketing and paid advertising

• Develop and implement customer engagement strategies, including automated journeys and promotional campaigns

• Monitor and optimise campaign performance through data analysis, testing, and continuous improvements

• Manage online sales channels, including campaign setups, product visibility, and promotional activations

• Analyse performance metrics and generate insights to improve ROI and campaign effectiveness

• Develop and manage content strategies to drive brand awareness and customer engagement

• Coordinate with external vendors and partners to ensure smooth execution of campaigns

• Handle customer enquiries and support overall online shopping experience

• Support operations during peak periods when required

• Identify and implement process improvements and workflow automation

• Track and report performance across all digital channels

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, or a related field

• 2-4 years of relevant experience in e-commerce and digital marketing

• Hands-on experience managing Shopify or similar e-commerce platforms

• Strong understanding of website management, campaign execution, and performance optimisation

• Analytical, detail-oriented, and results-driven

• Ability to manage multiple tasks in a fast-paced environment

Nice to Have

• Experience in email marketing and marketing automation tools

• Basic knowledge of HTML/CSS or Shopify Liquid

• Experience with data analysis or workflow automation tools

• Familiarity with content creation tools or AI-driven solutions