About Farmio
Farmio is building the next-generation AI-powered supply chain infrastructure for Asia's food ecosystem. Operating across Singapore, Hong Kong, and expanding regionally, Farmio combines category expertise, data intelligence, and advanced automation to streamline procurement, logistics, and distribution for restaurants, retailers, and foodservice operators.
Our platform integrates end-to-end workflowssales, purchasing, warehouse operations, logistics, finance, and customer engagementinto a unified operating system. By leveraging real-time data, AI agents, and intelligent automation, we help businesses reduce operational friction, improve supply-chain reliability, and drive measurable cost and time efficiencies.
Farmio is building a scalable AI-enabled infrastructure that supports multi-market expansion, cross-border sourcing, and deeper integration with ecosystem partners including leading retail groups and enterprise supply-chain stakeholders.
Role Summary
Farmio is scaling rapidly across Asia, with Singapore as a core strategic market. The General Manager will lead and expand all Singapore business activitiesincluding commercial development, operations, supply-chain execution, and organisational build-out. This role requires a senior operator with strong leadership maturity, entrepreneurial bias for action, and the ability to drive complex initiatives in a fast-moving environment.
You will collaborate directly with the Founder to execute the market growth roadmap, deploy Farmio's AI-enabled operating system, and strengthen the end-to-end supply-chain infrastructure across Singapore. This role is suited for individuals who excel in ambiguity, operate with high accountability, and can build scalable structures while maintaining operational rigor.
Key Responsibilities
1. Market Growth & Business Development
- Shape and execute Farmio's market expansion strategy in Singapore, including category development, customer acquisition, and commercial initiatives.
- Lead the development of new product verticals and cross-border supply-chain opportunities across Malaysia, Thailand, Hong Kong, and other sourcing markets.
- Manage and deepen relationships with key accounts, restaurant groups, retail chains, and distribution partners.
- Oversee contract negotiations, tenders, and partnerships to drive sustainable, long-term revenue streams.
- Establish a robust market intelligence loop to identify opportunities, competitive dynamics, pricing shifts, and operational improvement areas.
2. Operations & Supply-Chain Excellence
- Oversee day-to-day operations, including warehousing, logistics, distribution, inventory management, procurement workflows, and order fulfillment.
- Implement and optimise SOPs across Sales Operations Logistics Finance to ensure seamless coordination and high service reliability.
- Drive operational performance improvements across metrics such as fulfillment accuracy, dispatch timeliness, route efficiency, inventory integrity, and customer satisfaction.
- Lead the operational rollout of Farmio's AI modules (e.g., dynamic route planning, demand forecasting, inventory optimisation) and ensure adoption within daily workflows.
- Ensure compliance with all food safety, regulatory, importation, and quality-control standards.
3. Team Leadership, Culture & Organisational Development
- Lead, coach, and develop Singapore's cross-functional teamsincluding Sales, Operations, Logistics, Customer Support, and Administrative functions.
- Build scalable organisational structures, talent pipelines, and succession plans as volume and market complexity increase.
- Establish and enforce clear performance metrics, discipline standards, and accountability mechanisms across teams.
- Foster a culture of operational rigor, continuous improvement, and data-driven decision making.
- Align team incentives, behaviours, and execution cadence with company-wide strategic goals.
4. Strategic Initiatives & Cross-Market Coordination
- Lead strategic projects including new warehouse setups, category launches, infrastructure upgrades, and cross-border workflow integration.
- Serve as the primary market leader interfacing with regional and headquarters teams (Product, Tech, Supply Chain, Finance).
- Drive cross-market consistency while adapting processes to Singapore's unique operational characteristics.
- Prepare and deliver structured performance updates, operational insights, and strategic recommendations to the Founder and executive leadership.
Candidate Requirements
Professional Experience
- 715+ years of experience in supply chain, operations, FMCG, food services distribution, logistics, or B2B commerce.
- Proven track record in scaling operations, leading large teams, and managing complex workflows in a high-velocity environment.
- Strong cross-functional leadership experience, managing teams across Sales, Operations, Logistics, and Customer Support.
- Experienced in building systems, SOPs, and governance frameworks in fast-growing or high-complexity organisations.
- Background in managing large customer portfolios, enterprise accounts, or B2B commercial relationships.
Leadership & Capability Requirements
- Entrepreneurial mindset with strong execution discipline; able to convert ambiguity into clear action plans.
- Strong problem-solving capabilities and operational judgment; comfortable taking decisive actions with incomplete information.
- Excellent stakeholder-management skills across suppliers, partners, customers, and internal teams.
- Ability to enforce structure, discipline, and accountability while maintaining agility.
- High level of communication clarity, professional presence, and interpersonal maturity.
- Comfortable working closely with senior leadership and representing the Singapore business externally.
Preferred Qualifications
- Experience with data-driven or AI-enabled operational environments.
- Exposure to regulated supply chains and related operations.
- Experience in launching markets, categories, or large-scale operational initiatives.
- Startup or founder background is a strong advantage.
Familiarity with Singapore's F&B ecosystem, distributor networks, and procurement landscape.
What Farmio Offers
- Leadership of the entire Singapore market with meaningful autonomy and strategic influence.
- Opportunity to build a high-performance team and operational infrastructure from a strong existing base.
- Direct involvement in shaping the future of AI-powered supply-chain operations in Asia.
- Collaboration with a founder-led leadership team committed to innovation and regional expansion.
- Competitive compensation package, performance incentives, and stock options.
