Content Strategist

Salt talent Search is looking for a Marketing Specialist for a 6 months extendable contract role.

What Do You Do:

• Copywriting & Content Creation: Write, edit, and optimize engaging, clear publisher-facing copy across multiple email formats, including monthly newsletters, automated growth/lifecycle journeys, feature announcements, and product updates.
• Actively integrate and prompt generative AI tools (e.g., Gemini) to brainstorm angles, draft variants, localize concepts, and accelerate content iteration while maintaining brand voice.
• Campaign & Stakeholder Collaboration: Partner directly with Campaign Managers and Channel Program Managers to align on targeting parameters, deliver assets against launch schedules, and manage reviews.
• Monitor open rates, CTRs, and engagement metrics; synthesize performance data into actionable insights; and execute continuous A/B tests (subject lines, layouts, CTAs) to improve benchmarks.
• Partner with the Video Program Manager to maintain the global video content calendar, track production timelines, and coordinate timely uploads and metadata setup across channels.
• Strategic & Creative Alignment: Review scripts and cutdowns against broader campaign objectives and brand positioning to ensure consistent narrative across video and scaled channels.
• Liaise with video editor, creative agencies, and internal logistics leads to coordinate asset transfers, review rounds, localized cutdowns, and subtitling.
• Oversee administrative operational workflows, including vendor setup, project tracker maintenance, asset archiving, and stakeholder approval documentation.

What Will You Need:

• Experience: 5+ years in marketing copywriting, digital marketing, or content marketing, ideally within B2B tech, SaaS, or mobile app ecosystems.
• Copywriting Versatility: Demonstrated portfolio of writing compelling technical/product-focused copy across email formats (lifecycle flows, long-form newsletters, short-form tactical announcements).
• AI Tool Fluency: Practical, day-to-day experience using LLMs / AI tools for copy iteration, ideation, and workflow acceleration.
• Analytical Mindset: Familiarity with email analytics and reporting suites;
• Experience managing asset workflows, external agencies, or post-production timelines for digital video series.
• Exceptional project management skills with proven ability to navigate matrixed, global cross-functional teams independently.

CEI No: R1763696 | Licence No: 07C3147