About The Story People

The Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model - assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work.

We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement.

The Role

You will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms - Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.

This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders.

What You'll Be Doing

Lead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formats
Drive content strategy and ensure all output is aligned to the client's communications objectives and public health mandate
Brief and oversee creative production - carousels, short-form videos, motion graphics, static posts - and ensure platform specifications are met across all formats
Monitor social media trends actively and recommend reactive content opportunities in a timely manner
Write and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voice
Manage the content approval workflow with government stakeholders - coordinating feedback rounds, revisions, and sign-offs
Produce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendations
Contribute to year-end review reports and present findings to senior management
Support the development of an editable design template system for client in-house use
Coordinate with the production team on video shoots - talent briefs, platform adaptations, and delivery timelines

What We're Looking For

Minimum 4 years of experience in social media strategy, content marketing, or digital communications - agency experience strongly preferred
Proven track record managing multi-platform social media accounts at an organisational or brand level
Strong copywriting skills in English across different tones and formats - from educational and informative to conversational and campaign-led
Experience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantage
Comfortable presenting strategy and performance data to senior stakeholders
Hands-on experience with social media management and analytics tools (Meta Business Suite, TikTok for Business, YouTube Studio, or equivalents)
Strong understanding of platform-specific content formats, audience behaviour, and algorithm trends
Ability to manage multiple workstreams simultaneously with tight deadlines and structured approval processes
Singapore-based and available for on-site meetings and production coordination as required

Bonus Points

Experience handling content for Political Office Holders or ministerial communications
Background in healthcare, public health, or government communications
Familiarity with short-form video production workflows and briefing videographers
Existing network of production contacts in Singapore

Why Join This Project

Work on a nationally visible government health communications mandate
Collaborate with an experienced creative director and account lead
Competitive contract remuneration commensurate with experience
Genuine creative latitude within a structured government brief

Social Media Strategist / Content Lead