Job Description

The SPH Chinese Media Group is seeking a highly motivated Content Producer to join its social media brand HeyKaki.

Responsibilities

. Conceptualise and create creative Chinese social media content for Gen Zs and young adults, these include short-form and long-form videos, social media posts and memes.

. Stay up to date with latest social media trends, current affairs, and trending topics among young people in Singapore.

. Strong storytelling and research skills, with the ability to turn ideas and trending topics into engaging content that resonates with young audiences.

. Comfortable speaking Chinese on screen, and willing to try hosting, new trends, experiences, attractions and activities etc for content.

. Work closely with fellow producers, influencers, videographers and video editors to ideate, plan, film and edit videos.

. Basic editing of short-form videos for Instagram and TikTok.

Requirements

. Diploma/Degree in relevant disciplines at least 1 year of relevant working experience (please include your portfolio if available).

. Effectively bilingual (English & Chinese). Able to converse fluently in Chinese as this role supports a Chinese publication.

. Fun-loving person, highly creative with a sense of humour.

. Keen interest in trending topics, youth culture, Asian Entertainment, and creating entertaining and informative Chinese content for young adults.

. Adept at using various social media platforms and aware of the best practices to optimise content performance.

. Organised and able to handle multiple projects on tight deadlines.

. Basic knowledge in video editing (eg: Capcut) and video production would be advantageous.

. Familiarity with local content creators, influencers and the Singapore social media scene, as well as experience in speaking or hosting in front of the camera is a bonus.