Join a dynamic project focused on revolutionizing calorie tracking through AI-powered technology. This role is ideal for a creative individual passionate about health, nutrition, and digital trends. You will be responsible for producing engaging, short-form video content tailored for TikTok, Instagram Reels, and YouTube Shorts, with the aim of increasing user engagement and driving app installs. The target audience is primarily based in the US and UK, and the content will center around calorie tracking, food myths, and the use of AI avatars. You will have the opportunity to experiment with different video formats and styles, leveraging your creativity to boost the app's visibility and performance.
Deliverables
- Produce and publish 3–5 short-form videos per week across TikTok, Instagram Reels, and YouTube Shorts
- Develop creative concepts and scripts for UGC-style content, focusing on calorie tracking, food myths, and AI avatar demonstrations
- Film and edit videos using a smartphone, ensuring high-quality and engaging output
- Test and iterate on video formats to optimize for engagement and app installs
- Collaborate with the team to align content with brand messaging and campaign goals
- Monitor performance metrics and adjust content strategy as needed
Requirements
- Demonstrated experience creating short-form video content for social media platforms (TikTok, Instagram Reels, YouTube Shorts)
- Strong understanding of current trends in health, nutrition, and digital content
- Ability to generate creative ideas and execute them independently
- Proficiency in filming and editing videos using a smartphone and relevant editing apps
- Excellent communication skills and attention to detail
- Familiarity with UGC-style content and AI-driven topics is a plus
- Availability to commit to a part-time, contract-based role
- Based in or able to create content relevant to US and UK audiences
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