Job Description
The name Tiffany & Co. instills images of Beauty, Romance and the iconic Blue Box. It is a Symbol of Excellence. Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world's great love stories.
- Join Tiffany & Co. and be part of the largest luxury group in the world - LVMH!
- Do you love making a difference
Responsibilities
Brand Strategy Management
- Originate, develop and lead robust marketing strategies to maximize resources to align with global brand positioning across retail markets and domestic trade partners as well as new entrance markets.
- Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Communications, Media, PR, Influencer activity and Brand Events
- Skillfully conceptualize global brand strategy to effectively provide insight for market implementation
Brand Local Execution Management
- Translation of centrally developed brand concepts for local execution when relevant
- Lead and manage the interdependencies between functions within the region and foster the alignment within the functions
- Assess and recommend trade-offs within markets
- Manage & evaluate the performance results with sub- teams to deliver the best results
- Work to gain consistency, alignment and efficiencies between markets
Metrics and Measurement
- Originate, develop and execute qualitative and quantitative market research levering local and Central resources
- Lead in assessing and reporting competitive and cultural trends
- Develop and lead strategies concerning identified trends, spearhead the projects on Chinese customer initiatives
- Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
- Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage acting on this insight
- Have ownership of the regional communications budget, in partnership with the finance teams
Agency and Team Management
- Manage & direct Advertising, Media, Public Relations, leading communications teams within Region
- Maintain strong relationships with key press and opinion leaders in South Asia Pacific and identify opportunities for high visibility brand and product stories in partnership with Central
- Oversee and optimize agency relationships, partner with Global Media and actively pursue emerging media
Relationship Management (Central and Market)
- Responsible for making the case to central regarding the Regions needs with influence and two-way dialogue to ensure there is a balance.
- As touch points to ensure one brand voice including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignment
- Manage workflow between and within markets, region and central.
Qualifications
- Bachelor's degree in related disciplines
- 10+ years of progressive experience in communications, public relations, or related roles
- Proven leadership experience managing communications teams across multiple markets or regions
- Strong track record of developing and executing communications strategies at scale
- Strong leadership and interpersonal skill, team player, self-motivated and analytical mind
- Diligent, client oriental, care to details, willing to learn and develop
- Ability to handle high levels of pressure and critical decision making
- Knowledge of Microsoft suite
Preferred
- Luxury retail experience
- Fluent in Mandarin desirable
