Property: COMO Metropolitan Singapore
Position: Director of Marketing and Communications
Division: Sales and Marketing Department: Marketing
Position Reports To: Director of Sales and Marketing
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Main Tasks/Responsibilities:
- Lead and execute the overall marketing strategy to drive revenue across Rooms, Food & Beverage, and Events.
- Ensure brand positioning and communications align with corporate guidelines and commercial objectives.
- Own the marketing strategy and positioning of the hotel's event spaces (Lobby, SkyBar/Pool, Meeting Room), with dedicated focus on MICE visibility and lead generation.
- Drive event and MICE marketing initiatives including content creation, digital campaigns, listingsbled listings, offers, advertising, and promotional activities.
- Work closely with Sales to support conversion through campaigns and marketing materials.
- Lead and manage Social Media strategy and performance across key markets.
- Oversee website content, OTAs, booking engine updates, and campaign go-live coordination.
- Drive F&B and outlet marketing initiatives including promotions, programming support, partnerships, and influencer collaborations.
- Plan and execute brand-led events and client engagement activities to promote the hotel and its spaces.
- Manage creative services, design, and strategic support resources, collaborating closely with hotel and Corporate teams to develop integrated content marketing plans.
- Execute digital marketing strategies across all revenue areas.
- Collaborate closely with Sales, Operations, and Corporate Office to ensure integrated and brand-compliant execution.
- Manage and control marketing budgets, track performance (ROI and lead generation), and maintain Marketing policies and procedures.
- Support local PR initiatives, partnerships, guest experience programming, and contribute to COMO's sustainability goals.
Key Requirements:
- Education degree within Hospitality or Marketing & Communications
- A minimum of 8 years experience in a Hotel Marketing and/or Communications role and/or Events Management role
- Experience in the luxury travel industry preferred
- Fluency in English oral and written with excellent writing skills
- Excellent communication skills
- The ability to write a press release
- A self-starter and team player
- Proven record in being able to organize, plan and prioritize and manage own time
