Category Manager

Role Overview

We are looking for a commercially driven and entrepreneurial Category Manager to lead and grow the Kids category at Lenskart Singapore.

This role goes beyond traditional category management. You will have end-to-end ownership of the Kids category as a business, from understanding the evolving needs of parents and children, to shaping the right product proposition, driving commercial strategy, and ensuring strong execution across our stores and channels.

You will work closely with the relevant departments to translate customer insights and market opportunities into actionable strategies that drive sales, growth, market share and profitability.

The ideal candidate is a strong commercial thinker who is equally comfortable analysing data, developing strategy, influencing stakeholders and getting into the details of execution.

What You will Do

• Own the overall business performance of the Kids category, including sales, growth, margins, profitability and other key commercial metrics.
• Develop and execute category strategy and growth plans aligned with Lenskart's overall business objectives.
• Build a deep understanding of parents and children's needs, behaviours and preferences, translating customer insights into compelling commercial opportunities.
• Partner closely with Merchandising to define the optimal product assortment, product mix, range architecture and pricing strategy for the Kids category.
• Analyse sales, customer, market and category data to identify trends, opportunities, performance gaps and areas for improvement.
• Work closely with Operations to ensure effective in-store execution, product visibility, merchandising standards, customer experience and conversion.
• Collaborate with Marketing to develop and execute targeted campaigns, promotions and activations that build awareness, drive traffic and accelerate Kids category sales.
• Monitor competitor activity, market trends and emerging consumer behaviours to identify opportunities for innovation, differentiation and category expansion.
• Establish and track category KPIs and performance dashboards, using data and insights to identify issues and drive timely corrective actions.
• Develop clear business reviews, recommendations and action plans for senior stakeholders, driving alignment and accountability across functions.
• Identify and lead new growth opportunities, including new product propositions, customer segments, channels, partnerships and commercial initiatives.
• Continuously challenge the status quo and develop new ways to make the Kids category more relevant, differentiated and commercially successful.
• Act as the key business owner and champion for the Kids category, ensuring alignment across functions and driving initiatives from strategy through to execution.

What We are Looking For

• 3–6 years of experience in Category Management, Retail, Merchandising, Commercial or Business Management.
• Strong commercial and business acumen, with a track record of driving sales or business growth.
• Strong analytical skills and the ability to translate data and customer insights into business decisions.
• A customer first mindset with a strong understanding of consumer behaviour.
• Strong stakeholder management and the ability to work effectively across multiple teams.
• An entrepreneurial mindset, you are comfortable taking ownership, making decisions and driving things forward.
• Strong communication, presentation and project management skills.
• Experience in retail, consumer, lifestyle, fashion, kids or FMCG will be an advantage.