Business Development Manager

Position Details

• Department: Sales / Business Development
• Reports To: Senior Manager, Channel Sales
• Employment Type: Full-Time
• Category Focus: Small Domestic Appliances (SDA)

Job Summary

• Lead growth initiatives in the SDA category.
• Identify new business opportunities and drive sales across B2B and B2C segments.
• Expand distribution channels and build strategic relationships with partners, distributors, and retailers.

Key Responsibilities

Sales & Business Growth

• Identify and develop new business opportunities in SDA (B2B & B2C).
• Drive market expansion via partnerships with distributors, retailers (offline & online), and channel partners.
• Develop and execute sales strategies to meet revenue targets (monthly, quarterly, annual).
• Monitor competitor activities and recommend competitive strategies.

Channel & Market Development

• Build and maintain strong relationships with retail chains, e-commerce platforms, and wholesale partners.
• Collaborate with marketing and product teams to launch new products and campaigns.
• Conduct market research to identify trends, customer preferences, and product gaps.

Operational & Strategic Planning

• Coordinate with product development, supply chain, and finance teams for operational readiness.
• Provide accurate sales forecasts, business plans, and performance reports.
• Manage pricing, product positioning, and promotional strategies to maximize profitability.

Customer & Partner Relationship Management

• Act as the main contact for strategic partners and key clients.
• Ensure high customer satisfaction through timely support, training, and after-sales service.
• Negotiate contracts, pricing, and commercial terms with partners.
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Requirements

Education & Experience

• Diploma or Bachelor's degree in Business, Marketing, or related field.
• 3-7 years of experience in business development, sales, or key account management.
• Preferably experienced in consumer electronics or SDA sector.

Skills & Competencies

• Strong understanding of SDA products (e.g., kitchen appliances, personal care devices, home cleaning tools).
• Proven track record of achieving sales targets.
• Excellent negotiation, communication, and presentation skills.
• Analytical mindset with ability to interpret sales data and market trends.
• Strong network in retail and distribution channels.
• Self-motivated and able to work independently and in teams.
• Proficient in CRM tools, MS Office Suite, and market intelligence platforms.

Others

• Candidates who can start immediately will be an added advantage.