Brand Marketing Executive

• Plan, create, and implement marketing campaigns and promotions for both ATL and BTL
• Prepare, monitor, and present accurate and timely campaign progress and post-mortem
• report and analysis to measure campaign effectiveness, and derive key learning for
• business growth and decision-making
• Liaise, align, and coordinate with internal and external stakeholders to conceptualize and
• ensure the smooth execution of campaigns
• Prepare sales sell-in kit and product deck for new product launches
• Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
• Work closely with the sales team to develop trade activities and ensure proper trade
• executions in the retail stores
• Upkeep marketing data, categories assets, and materials (Gather and monitor market and
• consumer trends and competitive information)
• Manage and maintain the development of the product packaging designs (Domestic
• market, Malaysia market & International markets) to ensure correct changes are being
• implemented and timely submission of artwork
• Develop new products that are aligned with the business and market needs using relevant
• market and consumer insights or trends
• Update & maintain product information, packaging artworks, pack shots, catalogue,
• corporate website, product specifications and sales listing in materials whenever required

Requirements

• Bachelor degree of
• 2-4 years of working experiencebrand executive

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Arcus Ang | Registration No: R1985843

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