Marketing Partnerships Executive / Co-Marketing Specialist / Brand Collaboration Manager

Role Description

These roles develop partnerships that help brands reach relevant audiences through joint campaigns, events, and content. They work with external partners and internal marketing, creative, and commercial teams to agree on objectives, coordinate delivery, and assess what each collaboration achieves.

The Marketing Partnerships Executive researches potential partners, prepares proposals, and tracks commitments and deliverables. The Co-Marketing Specialist develops joint campaign briefs, coordinates messaging and asset approvals, and measures results such as qualified leads, registrations, or sales. The Brand Collaboration Manager selects strategic partners, negotiates budgets, deliverables, and brand usage rights, and uses campaign results to decide which collaborations to renew or expand.

Qualifications

• Diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in marketing partnerships, joint campaigns, or brand collaborations relevant to the position.
• Ability to assess audience overlap, brand fit, and what each partner can contribute.
• Strong writing and presentation skills for preparing proposals, campaign briefs, and performance reports.
• For partnership executive roles, experience researching prospective partners, coordinating outreach, and tracking agreed commitments.
• For co-marketing roles, experience coordinating campaign launches across organisations, managing asset approvals, and measuring results against shared objectives.
• For manager roles, experience negotiating commercial terms, managing budgets and partner relationships, and evaluating whether collaborations justify further investment.
• Ability to manage competing deadlines, clarify responsibilities, and resolve disagreements about scope, messaging, or delivery.