Brand & Digital Communications (University) #ESY

Branding

. Support the positioning direction, working across internal teams and external vendors to ensure all activations align with the brand.

. Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.

. Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.

. Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.

. Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.

. Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.

. Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.

Website and Digital Assets

. Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly

. Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.

. Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.

. Develop monthly reports that track the various communications activations, including recommendations for improvement

. Oversee key digital assets, including website, intranet, and social media, ensuring alignment with the value proposition and brand standards

. Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.

. Support budget planning and monitoring for brand and digital initiatives.

Interested candidates, please email your resume to [Confidential Information]

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted