Audience Activation Manager, Events (Lifestyle Media), 2-Year Contract)

About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

Team Overview

SPH Lifestyle Media connects audiences with content, communities, and brand partners in meaningful, impactful ways. Events are a key pillar of this mission turning editorial narratives into immersive, on-the-ground experiences that monetise audiences, strengthen brand DNA, and grow engaged communities.

The Audience Activation Team will be responsible for delivering small-to-mid-scale editorial-led events, ensuring end-to-end execution, sponsor fulfilment, and audience engagement. The Manager and Executive roles work together to ensure high-quality, consistent event delivery across Lifestyle Media.

About the Job

Leads the strategic development and commercial success of small-to-mid-scale events, acting as the primary liaison with sponsors, editorial, and audience growth teams. Responsible for pre-event planning, post-event insights, ROI analysis, and continuous improvement of event strategy.

Roles & Responsibilities

Strategy and commercial partnership

• Collaborate with Commercial, Editorial, and Audience Growth teams to translate editorial narratives and brand objectives into profitable events.
• Manage sponsor relationships and ensure fulfilment, satisfaction, and repeat partnerships.
• Oversee budgets and financial discipline for each event.
• Pre-event planning: ensure that client needs, sponsor expectations, and editorial brand requirements are clearly captured and incorporated into the event plan, set-up, programming, invitations, RSVPs, and branding collateral.

On-site + Post-event performance and reporting

• Ensure the event reflects Lifestyle Media's and the sponsor's brand standards, while observing and capturing audience feedback and engagement to inform future events.
• Capture audience and sponsor feedback to inform continuous improvement for future events.
• Deliver post-event reports including KPIs, audience insights, and sponsor visibility.

Who we are looking for

• Minimum of 4 years of experience in event management, brand activations, or experiential marketing (preferably lifestyle, media, PR, or publishing).
• Proven ability to drive commercial outcomes and deliver impactful events.
• Strong strategic, communication, and organisational skills.
• Comfortable with flexible hours and hands-on involvement in event execution.

Key Outcomes / Measures of Success

• Deliver small-to-mid-scale editorial events that drive commercial and audience engagement outcomes.
• Grow engaged communities through increased awareness, loyalty, and audience participation.
• Maintain high sponsor satisfaction and foster repeat partnerships.
• Ensure events are executed on-brand, on-time, and audience-relevant.
• Capture insights that feed into Editorial, Audience Growth, and Commercial strategies.