Audience Activation Executive, Events (Lifestyle Media), 2-Year Contract

About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

Team Overview

SPH Lifestyle Media connects audiences with content, communities, and brand partners in meaningful, impactful ways. Events are a key pillar of this mission turning editorial narratives into immersive, on-the-ground experiences that monetise audiences, strengthen brand DNA, and grow engaged communities.

The Audience Activation Team will be responsible for delivering small-to-mid-scale editorial-led events, ensuring end-to-end execution, sponsor fulfilment, and audience engagement. The Manager and Executive roles work together to ensure high-quality, consistent event delivery across Lifestyle Media.

About the Role

Manages the operational delivery of small-to-mid-scale events, ensuring flawless execution, sponsor satisfaction, and audience engagement. Supports data capture and reporting to contribute to continuous improvement of events.

Roles & Responsibilities

Organisation and logistics

• Manage all event logistics, including pre-event planning such as event plan, set-up, programming, invitation creation, RSVP management, and branding collateral preparation, as well as vendor sourcing, venue coordination, permits, procurement, insurance, and asset management.
• Liaise with internal teams (Commercial, Editorial, Audience Growth) and external vendors to ensure alignment.
• Oversee operational budgets and reconciliation for each event.

On-site execution and audience activation

• Serve as lead contact on-site, managing setup, troubleshooting, audience experience, and post-event teardown.
• Ensure the event reflects Lifestyle Media's and the sponsor's brand standards, while observing and capturing audience feedback and engagement to inform future events.
• Support community engagement and first-party data capture.

Who we are looking for

• Minimum 2 years of experience in event management, brand activations, or experiential marketing (preferably lifestyle, media, PR, or publishing).
• Strong operational, organisational, and problem-solving skills
• Ability to collaborate cross-functionally and manage multiple stakeholders.
• Comfortable with flexible hours, site visits, and hands-on setup/teardown.

Key Outcomes / Measures of Success

• Deliver small-to-mid-scale editorial events that drive commercial and audience engagement outcomes.
• Grow engaged communities through increased awareness, loyalty, and audience participation.
• Maintain high sponsor satisfaction and foster repeat partnerships.
• Ensure events are executed on-brand, on-time, and audience-relevant.
• Capture insights that feed into Editorial, Audience Growth, and Commercial strategies.