WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
Strategic Leadership & Collaboratio
- Act as a unifying force across the organization, collaborating with Brand, Digital, Social and PR teams to translate go-to-market strategies into compelling branded experiences.
- Cultivate trust-based relationships with stakeholders, understanding their mandates to craft cohesive narratives that elevate restaurant and bar programming at Marina Bay Sands.
- Lead with confidence and presence by actively supporting F&B venuesnot only through elevated marketing efforts but also through on-ground attendance and engagement, fostering team morale and reinforcing brand visibility.
- Develop strong working processes and actively work to grow and develop the skills and abilities of junior team members.
Marketing Strategy & Campaign Execution
- Be the marketing advocate of the Marina Bay Sands dining destination and the celebrated, experiential and accessible venues, focused on enhancing brand positioning and commercial performance.
- Analyze market and competitive trends alongside a strong understanding of the customer database and the local dining segment to proactively initiate and ideate new campaigns to drive brand affinity and incremental revenue.
- Strategize and develop short- and long-term marketing plans with clear objectives and deliverables, leveraging content marketing, paid media and partnerships to drive awareness, consideration and conversions.
- Lead partnership with external agencies to strategize, execute and optimize marketing campaigns across digital and offline channels, as well as on-ground activations and promotions.
- Oversee regular cross-functional meetings to align marketing initiatives, ensuring strategic cohesion across all platforms and channels.
Experiential Programming & Event Marketing
- Oversee the planning and marketing execution of individual restaurant experiential programming including seasonal promotions, celebrity chef activations and dining events.
- Lead the ideation of F&B activations that elevate resort-wide Brand Signature Events, incorporating curated culinary and mixology immersive experiences.
- Develop cross-promotional initiatives including local and international partnerships aligned with cultural and social trends.
- Collaborate with Regional and Loyalty Marketing to leverage database marketing and grow memberships that can drive covers and revenue.
Creative Asset Development & Brand Storytelling
- Oversee the creative development of all marketing assets, ensuring brand consistency across digital, social, websites, on-property platforms and paid channels.
- Oversee asset developmentincluding photography, videography, as well print and digital creativesto support marketing initiatives with compelling visual storytelling.
- Lead the curation of storytelling of key culinary, mixology and front of house personalities across celebrated, experiential and accessible dining venues at Marina Bay Sands.
Budge Management & Performance Optimization
- Oversee campaign planning as well as budget tracking and accruals with accuracy.
- Leverage analytics tools to monitor campaign performance and optimize strategies for maximum engagement and reach.
- Manage media partners and stakeholders to refine marketing spend efficiency and ROI.
Job Requirements
Education & Certification
- Bachelor's degree in Marketing, Hospitality, or a related field.
Experience
- Minimum 8+ years in senior marketing roles, preferably in F&B or hospitality sectors.
- Proven track record and expertise in full-funnel marketing strategies across traditional and innovative marketing techniques, with an ability to optimize campaigns for performance and brand elevation.
- Exceptional leadership capabilities, with experience managing cross-functional teams and strategic partnerships.
- Excellent interpersonal and presentation skills to communicate concepts, ideas and solutions clearly and effectively to stakeholders and internal/external teams.
- Highly analytical mindset, with strong business acumen and the ability to translate data into actionable insights.
- Learned understanding of the media landscape in Asia Pacific and familiarity with F&B paid marketing channels.
- Superior multi-tasking and time-management proficiency, managing multiple priorities with efficiency and strategic focus in a fast-paced, high-pressure environment.
Other Prerequisites
- Creative thinker and trendsetter, plugged into the latest social and cultural movements within F&B.
- Highly organised with strong project management, writing and presentation skills.
- Hands-on experience collaborating with external media agencies.
- You are motivated to succeed as a team, as much as an individual.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
