DIGITAL MARKETING DIRECTOR

Position Overview

We are seeking a hands-on, dynamic, and creative Digital Marketing Director to lead our retail company's digital marketing, e-commerce, and revenue growth strategy. This role is not just strategic, but also highly operational - the successful candidate must be willing to be the face of the brand, actively participate in advertising, live streaming, photo/video shoots, and drive end-to-end execution of marketing campaigns.

The Digital Marketing Director will be directly accountable for achieving online sales targets, driving revenue through digital channels, and building long-term customer loyalty.

Key Responsibilities

Revenue & Sales Growth

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

Digital Marketing & Strategy

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

Content Creation & Brand Representation

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

E-Commerce & Performance Marketing

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

Social Media & Community Building

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

Analytics & Reporting

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

Team Building & Management

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

Other Responsibilities

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

Qualifications & Requirements

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

Working Hours: 6-day work week (including weekends).

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM - 7:00 PM (flexibility required for campaigns, live sessions, or events).

Employee Benefits:

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.