Associate Director, Enterprise Engagement & Innovation

• Lead C-suite engagement programs for strategic enterprise accounts
• Drive innovation experiences that influence business growth outcomes
  
  

About Our Client

Our client is a leading digital infrastructure and technology solutions provider serving enterprises across multiple industries. With a strong presence across Asia and an extensive portfolio spanning connectivity, cloud, cybersecurity, data centres, AI, and digital transformation services, the organisation partners with businesses to accelerate innovation and growth.

Recognised as a market leader in telecommunications and enterprise technology, the company supports millions of consumers and businesses and continues to invest heavily in next-generation technologies, customer experience, and innovation-led engagement platforms.

Job Description

Customer Marketing Strategy & Executive Engagement

• Develop and lead the annual customer marketing strategy and executive engagement roadmap aligned with enterprise growth priorities, strategic accounts, and target industry sectors.
• Establish and manage an integrated portfolio of executive engagement platforms, including advisory councils, leadership roundtables, executive dinners, industry forums, innovation showcases, and strategic customer programs.
• Identify and deploy the most effective engagement approaches based on account objectives, customer stakeholder profiles, and stages of the customer journey.
• Partner closely with Sales and business leaders to prioritise strategic accounts where executive engagement can enhance access, strengthen relationships, and accelerate commercial opportunities.
• Build and manage a coordinated annual engagement calendar to maximise executive participation and ensure alignment across customer-facing activities.
• Develop structured engagement frameworks that translate executive interactions into business outcomes, customer insights, and advocacy opportunities.
  
  

Executive Engagement & Leadership Programs

• Lead the strategy, design, and execution of executive engagement initiatives across the Singapore market.
• Partner with senior stakeholders, sales teams, and account owners to define engagement objectives, customer agendas, and desired business outcomes.
• Curate differentiated executive experiences that combine customer challenges, thought leadership, industry trends, peer-to-peer discussions, and technology-driven business solutions.
• Build relationships with executive communities, industry associations, and external partners to expand engagement with CEOs, CIOs, CTOs, CISOs, and other senior decision-makers.
• Deploy senior leadership engagement strategically to support priority accounts, key opportunities, and relationship development initiatives.
• Drive executive preparation and briefing processes, ensuring leadership teams have relevant customer context, discussion topics, objectives, and follow-up actions.
• Ensure engagement outcomes are captured, communicated, and transitioned to account teams for ongoing relationship development and opportunity progression.
  
  

Executive Experience Centre & Innovation Engagement

• Position the organisation's executive experience centre as a strategic customer engagement and go-to-market platform within the broader customer marketing ecosystem.
• Define the centre's customer experience strategy, engagement formats, and role in supporting executive engagement and strategic account development.
• Collaborate with product, technology, sales, and marketing teams to ensure customer showcases, demonstrations, and narratives align with business priorities and market positioning.
• Lead high-profile customer briefings, executive workshops, innovation sessions, and leadership engagements hosted within the experience centre.
• Design immersive customer journeys that leverage innovation storytelling, emerging technologies, industry use cases, and business transformation themes.
• Capture customer insights, market intelligence, and opportunity signals generated through executive engagements and ensure effective follow-through.
• Drive operational excellence across the experience centre, including customer experience standards, technology readiness, vendor management, and programme governance.
  
  

The Successful Applicant

Skills for Success

• Bachelor's degree in science, Marketing, Business, Technology or a related discipline.
• 12+ years of relevant experience in B2B enterprise marketing, customer marketing, executive engagement, customer experience or related roles.
• Strong experience designing and leading C-suite and executive customer engagement programmes.
• Proven experience managing complex, cross-functional customer programmes and senior stakeholders.
• Experience working closely with Enterprise Sales and strategic accounts.
• Demonstrated ability to connect customer engagement programmes to relationship, pipeline and business outcomes.
• Strong understanding of enterprise technology, transformation trends and B2B buying dynamics.
• Able to translate business and account priorities into differentiated customer engagement strategies.
• Strong programme, stakeholder and budget-management capability.
• Excellent executive communication, presentation and facilitation skills.
• Genuine passion for and strong understanding of the telco/technology industry, emerging technologies and trends, with the ability to articulate how technology contributes to digital transformation and business growth.
  
  

Good to Have

• Experience operating or leading an innovation or executive experience centre.
  
  

What's on Offer

This is an opportunity to join an industry-leading organisation undergoing significant transformation and innovation. The successful candidate will gain exposure to senior business leaders, strategic enterprise customers, and emerging technology initiatives while leading high-profile regional and local programs. The organisation offers strong career progression opportunities, ongoing leadership development, a collaborative work environment, and the chance to shape customer engagement strategies that directly influence commercial growth and market positioning.

Quote job ref: JN-102026-7118106