Assistant Marketing Manager

SUMMARY

This is a full-time hybrid role for a Assistant Marketing Manager. The Assistant Marketing Manager will work closely with the management team, and be responsible for developing and implementing marketing strategies, managing social media accounts and advertising campaigns, creating content for print and digital platforms, conducting market research, and collaborating with other departments.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Include the following. Other duties may be assigned.

Key Duties and Responsibilities

Strategy Development and Implementation:

. Create and execute comprehensive marketing strategies aligned with the company's goals and objectives.

. Analyze market trends, competitors, and customer preferences to identify growth opportunities.

Campaign Management:

. Plan, execute, and oversee marketing campaigns across various channels, such as digital, print, social media, and events.

. Monitor campaign performance, analyze data, and optimize strategies to maximize ROI and reach target audiences.

Brand Management:

. Safeguard and enhance the organization's brand identity and reputation by ensuring consistency in messaging, visuals, and overall brand experience.

. Collaborate with cross-functional teams to maintain brand guidelines and ensure alignment with brand strategy.

Market Research and Analysis:

. Conduct market research to identify consumer needs, preferences, and emerging trends.

. Analyze market data and competitor activities to refine marketing strategies and stay ahead of the competition.

Digital Marketing:

. Oversee digital marketing initiatives, including SEO, SEM, email marketing, content marketing, and social media campaigns.

. Monitor digital marketing analytics to measure performance, identify areas for improvement, and optimize campaigns.

ESSENTIAL SKILLS / QUALIFICATIONS

. Degree in Marketing or related field

. Digital marketing skills including SEO and SEM

. Experience with social media management and advertising campaigns

. Excellent communication and interpersonal skills

. Ability to create and present compelling content for print and digital platforms

. Strong analytical and research skills

. Ability to work independently and as part of a team

. Experience in the education industry is a plus