Assistant Manager, Partnership Marketing

Job Responsibilities:

Partnership-Led Demand Generation:

• Execute co-marketing campaigns that contribute to demand generation across key business periods and thematic peaks
• Align partnership campaigns to the annual thematic calendar (e.g. seasonal events, key IPs, peak travel windows)
• Ensure partner activities support both base demand and amplified demand moments

Partner Campaign Execution & Delivery

• Drive end-to-end execution of campaigns across partner channels (CRM, digital, social, platforms, offline
• Manage timelines, deliverables, approvals, and rollout across multiple partners
• Ensure accuracy, consistency, and timeliness in campaign implementation

Shaping & Leveraging Partners to Meet RWS Objective

• Actively work partners to maximise visibility, placements, and campaign exposure within their ecosystems
• Translate RWS priorities into clear partner asks (e.g. feature placements, CRM pushes, co-funded amplification
• Adapt campaign formats and offers to fit partner platforms while still achieving RWS marketing objectives
• Identify opportunities to enhance or extend campaigns beyond base commitments

Demand Amplification via Partner Ecosystems:

• Leverage partner databases, platforms, and content ecosystems to drive incremental reach and awareness
• Ensure strong presence across partner touchpoints (app, web, CRM, content, KOL integrations where relevant)
• Support amplification of thematic campaigns beyond owned channel

Content & Campaign Adaptation:

• Work with internal teams to adapt campaign assets for partner-specific formats and requirements
• Ensure messaging is consistent while tailored to partner audiences and platforms
• Manage asset versioning across multiple partners and markets

Performance Tracking & Optimisation:

• Track campaign delivery and performance across partners (reach, engagement, traffic signals)
• Consolidate results to assess partner contribution to demand generation
• Identify optimisation opportunities to improve partner effectiveness and campaign outcomes

Stakeholder & Cross-Functional Coordination:

• Work closely within Sales & Marketing Department as well as other Business Units
• Ensure seamless alignment between marketing priorities and partner execution

Job Requirements:

• Minimum 4 - 6 years of marketing experience in marketing, activations, brand experience, or experiential campaigns.
• Strong knowledge and relevant experience in attractions, tourism industry and/or destination marketing
• Possess strong analytical, communication, interpersonal, and negotiation skills
• Able to present ideas clearly and persuasively at an individual and group level
• Critical thinker and creative problem solver
• Good project management skills and keen attention to details
• Able to work in a dynamic and fast-paced environment with the ability to balance multiple simultaneous projects
• Driven individual with capacity to self-lead and motivate team members