Assistant Manager (Marketing, Recruitment & Admissions)

Nanyang Business School competes with top business schools from around the world to attract applicants from diverse backgrounds to join its graduate programmes. The key purpose of the role is to support student outreach, recruitment and admission functions in order to bring in the best students to join our graduate programmes.

This role reports to the Assistant Director of Graduate Studies (Marketing, Recruitment & Admissions).

Key Responsibilities include but are not limited to the following:

Marketing

• To support and execute product marketing and branding activities for Nanyang Fellows MBA(NF MBA) Programme.

• To support and maintain Nanyang Fellows MBA and Graduate Studies media (websites, socials, brochures)

• To work with agencies for media campaigns, artwork, copy, photoshoots and video productions

Recruitment

• To support and recruit students for Nanyang Fellows MBA programme

• To conduct lead generation and nurturing activities

• Consult with prospects on programme suitability

• Represent GS programmes at events such as education fairs, information sessions, coffee chats

Admissions

• Support Nanyang Fellows MBA and Master in Asset & Wealth Management programme application and admission processes

• Facilitate MAWM student admissions and import information into slate and oracle.

• Manage processes for scholarships

• Ensure a high level of service quality for applicants

Key Requirements:

• Degree in any field, Business or Marketing preferred

• Minimum 5 years of relevant experience

• Familiar with media strategy and digital marketing (SEM, content, social media)

• Strong communication and presentation skills

• Excellent eye for detail

• Digital literacy in Microsoft Office and general cloud software

• These competencies are not compulsory, but any would be advantageous:

  • Domain experience in education / graduate studies

  • B2G/B2B marketing for ASEAN countries

  • Copywriting, web, CMS

  • CRM systems and Marketing Automation

  • Process-oriented, data-driven, data visualisation and project management skills