Summary
We are searching for a passionate and experienced Assistant Manager, Market Development & Media Planning to support the execution of market strategies, digital media plans, and partnership initiatives across multiple markets. You will be part of the Performance Marketing, Market Development & CRM team, helping out while our team mate goes on maternity leave!
Job Description
Our ideal candidate is detail-oriented, proactive, and comfortable managing multi-market workstreams in a fast-paced environment.
Responsibilities
Market Development & GTM Support
- Lead the planning and execution of GoToMarket (GTM) strategies for assigned markets, ensuring alignment with growth priorities.
- Oversee market insights and competitive analyses, translating findings into actionable strategies.
- Provide strategic recommendations to crossfunctional partners (Performance, CRM, Partnerships, Sales) as part of campaign planning.
- Manage and maintain project and team budgets
- Oversee project timelines and implementation dates, ensuring timely delivery of all projects as planned
Media Planning & Campaign Execution
- Develop media plans across digital, social, and traditional channels, ensuring strategic coherence and budget effectiveness.
- Manage relationships with media agencies, ensuring excellence in briefings, timelines, asset delivery, and campaign implementation.
- Monitor campaign performance and provide optimisation recommendations to meet KPIs and maximise ROAS.
- Ensure all post-campaign analyses are delivered with high quality and clear strategic implications.
Marketing Partner Management
- Be the strategic lead for tourism boards, airport authorities and other related industry partners from a marketing front.
- Oversee the planning, negotiation, and delivery of joint campaigns, ensuring brand alignment, ROI accountability, and strong collaborative partnerships.
- Ensure all partnership workstreams, approvals, and deliverables are managed effectively by the team.
People Management
- Manage and mentor junior team members, providing coaching, workflow direction, and performance feedback
- Allocate resources, delegate tasks effectively, and ensure team members deliver high-quality work.
- Promote a positive, collaborative team culture with clear expectations and operational discipline.
- Elevate team capabilities by nurturing skill development in media planning, campaign management and partnership handling.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 7+ years of direct experience in marketing, media planning, market development, or related roles
